The spot titled “Baby” followed “Pool Party.” The promos ran concurrently leading up to Father’s Day. The campaign was “Dude you’re a Dad” and was televised on Viacom Networks.
Spike TV created a spot to run leading up to Father's Day titled "Pool Party." It was a slice of life episode depicting a man who realizes that his daughter is all grown up. The spot was showcased at the Boards annual competition and the OneShow.