I helped create the campaign that launched LUTA in US. In Brazilian Portuguese the word LUTA means to fight, to struggle, to never give up. In 2000, in the favela of Complexo da Maré in Rio de Janeiro, Brazil, a small boxing club called Luta Pela Paz (Fight for Peace) was founded. Like most favela communities, Maré is divided by heavily armed drug factions and residents are plagued by daily gun violence, social exclusion and economic hardship. This is the inspiration behind LUTA the clothing brand. It brings together real fight performance and a genuine social mission – It All Starts With A Fight.
Site: http://luta.us/

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