Humana

Starting with the new business pitch, I was the lead creative on the account. Concepting and managing all of the

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Starting with the new business pitch, I was the lead creative on the account. Concepting and managing all of the creative output for the client. Was also part of the new branding development that launched the new look and feel. One of the concepts was to show how Humana is joining forces with the Clinton Foundation and the PGA, in a Health & Well Being week as part of the PGA tour. The event challenged people to learn and live with healthier choices, and walk 10,000 steps. Which roughly equals the size of a golf course. Humana Challenge won the “2012 Event of the Year” award by the SportsBusiness Journal and beat out competitors such as the 2012 Super Bowl and the 2011 NBA Finals.