Bayer – Leo Zanis

Leo Zanis / Creative Director

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Leo Zanis studied music at Juilliard before attending the Pratt Institute for Advertising and Film; his combined studies developed his appreciation for visual and music aesthetics. Leo’s journey in the agency world was marked by his roles as a creative and an in-house director. His ability was put to work for renowned clients such as Sprint, Ad Council, Becks Beer, and Michelin, at esteemed agencies like Saatchi & Saatchi, Chiat Day, and Merkley + Partners in New York. His work not only earned him numerous industry awards but also left a lasting impact on the advertising landscape. As a Creative Director, he pitched, won, and ran many campaigns for Fortune 100 companies, overseeing all of their advertising. He also shot spots for Echo Unltd and VisitBritain.com and wrote and directed for SpikeTV. Leo has an innate ability to translate strategy into award-winning work and has persuasive communication skills with collaborators and clients. Leo’s expertise is seamlessly integrating artistic vision with strategic objectives, leveraging cutting-edge social network technologies and AI to forge innovative social and mobile initiatives. He is a certified AI scrum master and uses machine learning, prompt writing, and design to tell compelling stories that engage audiences and drive interaction. His approach to creative leadership is grounded in meticulous strategy and deep analytical insight. He ensures that every campaign delivers maximum impact while enhancing client relationships. This focus has been instrumental in securing new business and fostering creative talents, allowing him to effectively lead teams in achieving their best work. His extensive experience in building operational structures and coaching individuals enables him to enhance team productivity and align efforts with broader organizational goals. Leo is a team player and team leader who excels in all channels like broadcast, digital, print, experiential, tech, and unconventional advertising.

Leo Zanis

646-221-5452
info@leozanis.com

Here's what some people I've worked with say.

As the Creative/Brand Manager for Humana, I had the pleasure of working with Leo on several projects that involved the development and production of multimillion-dollar advertising campaigns, with multimedia components. Leo was always the consummate professional, providing superior creative direction and ensuring that our brand integrity remained intact. I was particularly impressed with his direction of our videography, where he showed a natural knack for selecting and working with talent, as well as copy and art directors, to achieve our critical goals. I would gladly work with Leo again on future creative endeavors, as I know he will always bring his A-Game.
— Christy Charlton-Meade
Strategic Communications, Corporate Affairs at Humana
As a creative director, Leo had an immediate and transformational impact on Spireon's Marketing efforts and Brand positioning in the marketplace. Leo was able to apply his proven playbook to launch a new, now market leading product in an incredibly tight timeframe. The award-winning campaign resulted in lightning quick and successful market awareness, establishing the new brand and turning it into a large opportunity and key revenue growth driver. Leo's creativity and ability to express ideas and concepts and then turning them into edgy digital campaigns is second to none. More importantly, they increased our exposure and impressions by triple digits resulting in higher revenues and product expansions.
— Marc Brungger
Prior CEO of Spireon
I've had the honor of working with Leo as a colleague on the agency side and as a client. He has what can only be termed a "kick-ass" creative mind and an eye for developing work which stops viewers in their tracks. He's equally concerned with nailing your brand goals as he is with creating work that wins - and it is ALWAYS his work, not subordinates. Hire him or I will!
— Matt Damron
CMO of FujiFilm SonoSite
Leo is a true partner. He respects the brief and works to understand the business. Leo collaboratively develops effective strategies and ideas. Ideas that not only get noticed but help grow the business. He has passion, insight, and knowledge of every aspect of production to help the team deliver. And don't forget he practices Muay Thai to keep his energy up for late nights at work!
— Andy Von Kennel
Marketing Executive | Entrepreneur
Leo Zanis is one of the most creative and talented creative directors with whom I've had the pleasure of working. Not only is he a skilled visualist, but he also brings a deep musical background and a wickedly funny sense of humor to his work.
— Charlie Alvaré
Producer, Villains
Leo is passionate, creative, thoughtful and strategic, and most importantly: brave. As a creative director in this industry - bravery is the foundation for success, for thinking about creative and strategic solutions to complicated brand problems. I had the pleasure of working with Leo at RAPP where we tag teamed on the Humana brand update, among other initiatives. Leo was amazing to work with. We can start with the attention to detail, and make sure ground strokes are adhered to. Where we lift off though, is the collaboration between strategy and creative in building powerful ideas that hold the energy to move the business. This is the place you want to be as a marketer, and it's the place we all played in with the brand. It was a great experience and one of the best engagements in my career. It's more than just contribution - it's care, thought, energy. It's personal with Leo - and that's the way it needs to be.
— Ed Kishinevsky
Brand Marketing & Communications Strategist, Carat USA
I had the honor of working with Leo as a member of my creative team at TBWA\Chiat\Day. His creativity, strategic problem solving, and high level of professionalism were only matched by his calm demeanor under pressure. Leo has a knack for always making ideas better, whether they originated with him or someone else. He has a keen eye for detail and exacting standards in his work. And on top of all that, he's just a great guy. I welcome the opportunity to work with him again.
— Gary Scheiner
Global CCO, greyhealth group

Contact

Leo Zanis
Telephone: 646-221-5452
E-mail: info@leozanis.com

© 2016 Leo Zanis. All Rights Reserved