Being part of the SWAT team at TBWAChiat Day NY and working on the disruption for Michelin was a real treat. We were looking at ways to improve Bibendum’s image in the US. One of the challenges was how do we make Michelin tires stand out in an overcrowded locations like auto conventions and showrooms? So we created this vintage style poster campaign. Using the historic and iconic “Bib” character. Ads and posters were in booths, sales materials and used in promotional programs as well as online.
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